Starting January, help comes to the hard of hearing at your local drug store

Photo credit: Kateweb licensed under CC BY 2.0

by David M. Sykes, Vice Chair, The Quiet Coalition

This New York Times article is a wake-up call to all Americans with hearing loss: Starting January 2020, and for 1/10th the price of conventional–and ugly–hearing aids, you can buy “hearing assistive devices” at your local drug store or directly online. The innovation economy has finally come to the hidebound hearing aid industry!

And we can thank a genuinely bi-partisan team in Congress for making this happen. Charles Grassley, Republican from Iowa, and Elizabeth Warren, Democrat from Massachusetts, teamed up in late 2016 to write the “Over the Counter Hearing Aid Act,” pushed it through both houses of Congress, and in 2017 convinced President Trump to sign it.

Thank you Senators Grassley and Warren!

What this Act does is tell the FDA to keep its regulatory hands off of a new class of hearing-assistive devices called “personal sound amplification products,” or PSAPs. PSAPs are miniaturized, multi-featured wireless high-tech in-ear devices that do lots of things conventional hearing aids don’t do, and all for about 1/10th the price of conventional hearing aids.

Maybe deregulation works after all!  In this case, it’s good-old-fashioned bi-partisanship that got the deal done.

So if you or a loved one really need hearing aids but haven’t been able or willing to spend the $5,000 to $10,000 the hearing aid cartel has been charging, now’s your chance to tune into the world of sounds you or they have been missing. Check it out!


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